Fruiturisme the project

Fruiturisme is a pioneering and innovative idea that they started to Aitona wants to spread the world of peach and sweet fruit that is produced in the territory of the Low Segre (Lleida). With brand Aitona gladly, the City of Aitona commitment to the transformation of fruit rich in tourist attraction and hallmark. Fruiturisme to offer activities to feel the taste of fruit and at the same time place value on heritage, landscape and culture of Aitona.

Tourist fruit

Fruiturisme wants to know the culture of the fruit and convey to visitors the values of irrigated agriculture. • The superior lens quality and flavor of peaches (nectarine, paraguaio, platerina) and other sweet fruits (cherries, apricots, figs), allow us to create new tourism experiences and promote the agricultural landscape of Aitona as a tourist destination.

A cross-town project

Under the brand Fruiturisme, working from the top mainstreaming and co • operation of the central fruit local (cooperative and SAT’s), employers associations and the residents of the municipality to achieve that Aitona is a tourist destination brand. The project’s goal is to join efforts to become a reference in our country in terms of tourism agricultural and rural development.


Aitona, gladly!

The municipality of Aitona has seen the transformation of landscapes in dryland agricultural irrigation landscapes full of colors, flavors and aromas that invite you to taste its sweet fruit, peaches, nectarines, paraguaios, platerina, cherries, apricots and figs… with pleasure!




The municipality

Aitona is a town of long history, located in a privileged location on the banks of the River Segre. Located at an altitude of 110 meters, the township has an area of 66.9 km2.

With a population of 2,566 inhabitants, its life and its economy revolves around the cultivation of sweet fruit. Specializing in trees bear fruit (nectarine, paraguaio, platerina, yellow peach …), in the last campaign, has produced an average of Aitona 100mil kg fruit

The agricultural landscape, the rich cultural, architectural heritage and natural environment make Aitona an enviable spot and ideal for tourist activities.

The municipal surprised by contrast orographic and landscape that can be seen as it traveled through the territory. By road, coming from Lleida to surprise us right rough hills, semi-desert with little vegetation. However, rotating the view left us captures the attention a beautiful valley full of trees of sweet fruit that changes color according to the season (pink, green, yellow, brown …) and traversing a mighty river Segre, filling the atmosphere of the countryside with the freshness of its fresh water.

Aitona part of the Community of Municipalities that ensures the protection, management, preservation, maintenance and sustainable development of the Area of Outstanding Natural Utxesa. This environment, because of its nature, has been included in the Plan for Areas of Natural Interest (PEIN) and the Natura 2000 network in the area of dry land Segrià-Garrigues, classified as a Special Protection Area for Birds (SPAB).

Numerous archaeological remains indicate the presence of settlements since the end of the Late Bronze II (1400-1200 a.C). From this period until the start of the Arab occupation, few data have documented but what is certain is that even today remain traces urban and hydraulic structures, which form the core of the old town, as well was a forerunner of the current agricultural economic base.

During the 1145-49 campaign, Aitona passed into Christian hands in the distribution of land among the settlers. Belonged to the Crown until 1212, when Constanza de Aragon, natural daughter of Peter I, married the Seneschal Guillem Ramon de Moncada, contributed three villas dot (Aitona, and Seròs Soses), which is powerful barony of Aitona Aitona centered castle.

Travelers sixteenth century (E. Cock, J.B. Lavanha, B. Joly) match to describe the rich agricultural sector Aitona, with plenty of irrigation (vegetable gardens and fruit trees), well cultivated, and about 200 neighbors.
The wars of the XVII and XVIII (Revolt and Succession) adversely affect the town: Aitona is temporarily abandoned populated but again in a few months.
In the mid-nineteenth century, the livestock fairs of Aitona were very busy and it took several measures to encourage the sector: the ordination of irrigation ditch Eddies in 1852, new roads and highways in 1863 and the creation of the League of Neighbors Aitona in 1894 to promote the construction of the bridge over the Segre.

Aitona gathered together natural and cultural heritage of great interest, with unique elements and BCIL listed as BCIN.